Noon Coffee

The visual identity design for Noon Coffee was a compelling design challenge focused on revitalizing an old property into a lively and minimalistic space. Situated near a cultural park, the café's location called for an infusion of fresh energy to rejuvenate the neighborhood.

Given the abundance of square-shaped windows in the old building, the logo was designed to retain a square form, ensuring a cohesive fit with the coffee shop's architecture. Inspired by the name "Noon," the logo incorporates the colors of the sky and clouds, reflecting the serene and welcoming atmosphere intended for the café.

This unified design extends to every detail, from the charging station outside to the menus and napkins, ensuring a consistent look and feel throughout. The result is a visual identity that blends the building's history with a fresh, modern aesthetic, creating a cohesive and inviting experience in Shuangliu, Chengdu.

Noon Coffee’s project started in March 2024, and was furnished in June. Open to public in July 2024.